data protection

privacy policy
Universal Consulting and Management Company UG (limited liability)
Königstr. 27, 70173 Stuttgart, Germany
Email: [universal-BV@t-online.de](mailto:universal-BV@t-online.de)
Last updated: November 2024

We are pleased that you are interested in our Shopify store and we take the protection of your personal data very seriously. This privacy policy informs you about the type, scope and purpose of the collection and use of personal data on our website. The lawful handling of your data is important to us and we undertake to process it in accordance with the GDPR.

1. Person responsible
Responsible within the meaning of the General Data Protection Regulation (GDPR) for data processing on this website is:
Universal Beratungs- und Verwaltungsgesellschaft UG (limited liability), Königstr. 27, 70173 Stuttgart, Germany, email: [universal-BV@t-online.de](mailto:universal-BV@t-online.de).

2. Shopify as data processor
Our online store is operated through the Shopify e-commerce platform, which is provided by Shopify International Limited (Ireland) and Shopify Inc. (Canada). Shopify acts as a data processor and processes personal data on our behalf. For more information about Shopify's privacy practices, please visit [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy).

3. Collection and storage of personal data and the nature and purpose of their use

a) When visiting the website
When you visit our website, the following information is automatically sent to our website server and temporarily stored in a so-called log file:
- IP address of the requesting device
- Date and time of access
- Name and URL of the retrieved file
- Website from which access is made (referrer URL)
- Browser used and, if applicable, operating system of your device as well as the name of your access provider

This data is processed to ensure a smooth connection and the security of the website. The legal basis for this is Art. 6 (1) (f) GDPR.

b) Contact
If you have any questions, you can contact us using a form provided on the website. At a minimum, your name and email address are required in order to be able to assign and answer your query.

c) Order processing and customer account
We process personal data to process your orders and manage your customer account. This includes your name, address, email address and payment information. The data is processed to fulfill the contract (Art. 6 para. 1 lit. b GDPR).

4. Cookies and similar technologies
Our website uses cookies and similar technologies to improve your experience on our website and to enable analytics and marketing purposes.

types of cookies
- Essential cookies: These cookies are necessary to ensure the basic functionality of the shop (e.g. shopping cart function).
- Analysis and tracking cookies: These cookies collect information about user behavior and are used to optimize the online offering (e.g. Google Analytics).
- Marketing cookies: These cookies are used to target advertising to users and to evaluate the effectiveness of our marketing measures (e.g. Facebook Pixel).

You can manage the use of cookies in your browser settings or through the cookie banner on our website. For more information, see our Cookie Policy.

5. Third-party tools and analysis services

Google Analytics
Our website uses Google Analytics, a web analysis service provided by Google LLC, USA. Google Analytics uses cookies to enable analysis of website usage. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. By activating IP anonymization, your IP address will be shortened by Google within the EU or EEA.

You can object to the collection of your data by Google Analytics at any time by installing the browser add-on to deactivate Google Analytics: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).

Facebook Pixel
This website uses the Facebook Pixel, a tool from Facebook Ireland Ltd., to display interest-based advertising and measure the effectiveness of advertisements. You can object to this data processing at any time by adjusting the corresponding settings in your Facebook account.

6. International data transfer
Shopify and our third-party service providers, such as Google and Facebook, may transfer data outside the European Union, in particular to the United States and Canada. These transfers are based on the European Union's Standard Contractual Clauses or other approved safeguards to ensure the protection of your personal data.

7. Payment information
To complete your order, we offer payment methods such as Shopify Payments, PayPal and Klarna. The respective payment data is transmitted to the respective service provider for the purpose of payment processing. Information on data protection for these providers can be found on their websites.

8. Rights of the data subject
You have the right:
- to information about your processed personal data;
- to correct inaccurate data;
- to have your data deleted , unless statutory retention periods prevent this;
- to restriction of processing ;
- to data portability ;
- to object to the processing of your data and
- to revoke the consent with effect for the future.

To exercise your rights, you can contact us at

[universal-BV@t-online.de](mailto:universal-BV@t-online.de).

9. Data security
We use suitable technical and organizational security measures to protect your data from manipulation, loss or unauthorized access. All data transfers via our website are encrypted using SSL/TLS.

10. Changes to the Privacy Policy
This privacy policy is regularly reviewed and updated as necessary to comply with legal requirements. Please check back regularly for the latest status.